Which plan are you selecting? Neither one is current $30 or $40. Currently for the month of March the basic plan for new members is $25, it may show $30 when checking out but when you activate there will be a credit or discount showing on you account page. Same goes for the $45 plan, it is currently $35.
I'm an existing member and "upgraded" to the $25 plan from my party pay plan when asked. I now see there is an option for members on the older plan to upgrade to Visible+ for $35. How can I take advantage of that offer?